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Monday, December 19, 2011

Qualities of an effective brand name


Meaningful
It communicates something about the essence of the brand. It supports the image that the company wants to convey.

Distinctive
It is unique, as well easy to remember, pronounce, and spell. It is differentiated from the competition.

Future-oriented
It positions the company for growth, change, and success. It has sustainability and preserves possibilities. It has long legs.

Modular
It enables a company to build brand extensions with ease.

Protectable
It can be owned and trademarked.
A domain is available.

Positive
It has positive connotations in the markets served. It has no strong negative connotations

Visual
It lends itself well to graphic presentation in a logo, in text, and in brand architecture.


fooditerranean team 

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