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Bio



BRIEF BIO 
The secret of change is to focus all of your energy
not on fighting the old,
but on building the new.
SOCRATES (Greek philosopher)







George Gkekas | International Brand & Business Development Strategist

SUMMARY
International working experience in France, UK and Greece 
while participated in team-working with more than 17 different cultures.
 
Top experience and skills on: 
  • International Business Strategy 
  • Export Management
  • International Marketing
  • Brand Strategy
  • Brand storytelling
  • International Business negotiations
  • Consulting and mentoring services on export
  • Customers Relations management
  • Multicultural Team Working and Leadership
Experience in conducting international marketing research for food products. 
Also worked on research, management and report of international trade data in
order to facilitate strategic decisions.
Experienced in import-export execution, 
concerning logistics and sales coordination 
(South America, Europe and Russia, South Asia) 
focused on food products. 
Created new brands from scratch, 
completed re-branding 
and rose brand awareness.  
Formulated extensive brand strategies.
Extended activity in business mentoring and education 
in the fields of International Trade, 
International Marketing, 
International Sales, 
and branding. 
Mentoring & teaching in colleges, seminars, lectures, and writing articles.

STUDIES
Bs Business Administration at ATEI of Piraeus, specialized in International Management.  
MSc in International Business Development & Ecole Superieure de Commerce at Clermont Ferrand, France
DS Exports Manager, Ecole Superieure de Commerce at Clermont Ferrand, France
Specialization in International Brand Development and Awareness.
Microsoft Office expert
Languages:
Greek (mother tongue)
English (prof)
French (adv) 
Spanish (elem)

EXPERIENCE 
A versatile professional with broad international Marketing experience obtained in the UK, France and Greece.   
Self employed fooditerranean (EN) (GR)| Business development manager
Succeeded in projects of: 
Brand creation and development
Export planning and implementation
Market research & analysis
New business export kick start
Teaching and mentoring  

International professional experience
Group of artisans (FR) | Business development manager
Successfully provided export consulting and prepared a group of artisans to export in targeted countries.  
Pure Hydration (EN)| Marketing manager
Refreshed and communicate the brand identity.
Created brand awareness in UK, France & USA
Fast sales feedback
Soya Hellas | Import - Export coordinator
Cross-functional coordination
Responsible for North America, Balkans & Central Europe 

Managerial positions in Greece
Business Development in the food industry

Labakis Artisanal meats
Business and market research and analysis
Rebranding strategy
Exports planing 
Local market development and communication

Paterakis Meat products
Internal devilment and communication

tofilo herbs
Full business research and analysis
Entry strategy
Brand strategy

Calypso Extra Virgin Olive Oil 
Full business research and analysis
Entry strategy
Brand strategy

Big Companies
Soya Hellas | Import - Export coordinator
Cross-functional coordination
Responsible for North America, Balkans & Central Europe  

He successfully fulfilled  projects in the fields of
marketing, exports, customer service and sales
working for 
Sony
EFG Eurobank 
Coca-Cola
Vacar Saab
Min. Of Agriculture

PROUD OF
Organising and conducting a full market research about the olive oil market in UK. 
The story of fooditerranean which started in 2011. 
The Strategic Export Concept  developed by fooditerranean, 
was the second best (the best Greek) export practice 
among other 27 proposed from seven EU countries. 
This project is supported by successful professionals while has motivated many young people.
Fooditerranean creates food brands from scratch
and supports s/m food enterprises to export. 
He is a business mentor and instructor since 2004,
including seminars, lectures and articles. 

Publications:
Strategic Export Concept (export strategy proposition), CERTH
Commercial evaluation of Cretan Herbs, International Planta Europa Conference Proceedings
Brand Development & awareness, ESC Clermont Ferrand
Greek food products: Competitiveness problems in the international markets. Clusters are proposed as a development solution, Ευρωπαϊκό Κέντρο Αριστείας Jean Monnet
Researches
Full market research of Olive Oil market in UK  
Consumers opinion about Greek food products
Export dynamics of Greek food companies
Market research on meat products in Crete

Request my detailed CV 

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