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Bio



BRIEF BIO

The secret of change is to focus all of your energy
not on fighting the old,
but on building the new.
SOCRATES (Greek philosopher)







George Gkekas | I help brands to develop their strategies and tell their stories. 

An inquiring mind, a professional in Marketing, Branding and International Business. Proven 360 commercial experience. A multi-industry experience both in multinational companies (such as Sony, Coca Cola, Eurobank, Saab) and in leading SME’s. Strong international exposure. I led professional projects in France, UK and Greece where I brought new solutions and perspectives at both strategic and operational level. A collaborative team worker, succeeded in building strong relationships with the internal and external customer. Excelled in detecting the unique character of a brand and communicate it throughout traditional and digital marketing channels. (abl & btl activities). Both organizational and creative personality, with experiential business acumen and applied project management skills. Demonstrated work on inspiring content (text, photography, video, graphics), and professional storytelling for businesses and places. Sound implementations on market research analysis and strategic planning.

The “Strategic Concept” is my proposal as fooditerranean, internationally distinguished as the best practice for the development of the S/M food Enterprises. My papers, researches and speeches and articles have been published in scientific issues and prestigious magazines both in Greece and abroad. I used to teach students and mentor entrepreneurs on marketing, branding, sales and international business.

I perceive development as the ability to change by responding successfully to new challenges. Geographically mobile and constantly active. I can learn and I can unlearn, always updating and enriching my skills.

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